A new report explores innovative steps being taken by several of the industry’s largest firms to improve social and environmental practices, Mongabay.com reported.

Commodity giant Wilmar International is using its buying clout to push suppliers to be greener, or else, setting up a battle with growers and governments that have profited from their environmentally damaging practices, Reuters reported.

Case studies show it is possible for palm oil firms to be profitable while curbing social conflict, cutting greenhouse gas emissions and protecting forests. But more needs to be done.